Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…
It’s so boring when brands send out collections season after season that are so darned perfect you just want to scoop everything up and take it home. But that’s what Gucci has done since early last year when Alessandro Michele stepped into the spotlight and became a fashion star. We critics like something to criticise but…
Alessandro Michele is on a roll and so is the exotic, boho, gently retro signature style he embraces. It’s all to the fore in the Gucci campaign for pre-fall 16 with the by-now-familiar mad mash-up approach. It’s been refreshed by putting the models in an aviary-cum-hothouse-cum-library and includes everyone’s favourite on-trend birds, flamingos (as well…
The pre-fall collections moved into a higher gear today as Gucci released Alessandro Michele’s latest collection… and it’s a real ‘collection’. 78 looks, rather than the 20 or so many labels send out for pre-season. It continues the exuberant retro-boho-luxe-dressing up looks that Michele obviously loves (you can never accuse him of being a minimalist)…
Interesting piece in the Business of Fashion today. Apparently Gucci won’t be marking down Alessandro Michele’s AW15 women’s and men’s collections. Actually, it might. The company could possibly have just enough left over of the collections that Michele designed in a week during January to supply Gucci’s outlet stores. But that’s not a certainty as…
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