We all know about Abercrombie & Fitch’s much-publicised business problems and how it’s racing to leave behind the oh-so-white, overtly sexy image that turned it into Aber-zombie on the sales front. Well it’s about to release a new collection and a new campaign that should help it further its ambition to return to full health.
Runway denim and high street denim are two different animals but sometimes they come together with ideas from the runway filtering through to a store shelf near you. And this pre-season? Well there’s plenty to pick from including intense colour, zany pattern effects, shrunken or oversized versions of timeless classics and a jamboree of embroidered…
The Marc Jacobs resort/pre-summer collection hit town yesterday and was certainly an interesting one. While there was an element of the unappealing in there, it was also stuffed full of ultra-commercial pieces that should spark a few trends.
If you’re in London in the next few days, get down to Carnaby Street because there’s an interesting new store opening today. True Religion, the premium Californian jeans brand is launching its first international flagship at the same time as unveiling a new UK e-commerce site.
I’ve always loved embellished denim. No, wait. Make that, I’ve loved embellished denim since 1973 when my sister bought a pair of shrink-to-fit Levi’s. After wearing them in the bath for several hours they emerged a perfect fit, if rather damp, and she proceeded to add studs. For 13-year-old me, that was the ultimate in…
Supermodels get everywhere these days and it always shocks me how the fashion industry doesn’t seem to mind that its latest campaign star is in everyone else’s campaign too. In fact, given that the very word ‘fashion’ does presuppose a herd mentality, brands seem to like that she (or occasionally he) is everywhere. It means…
I could probably be guaranteed to dislike the new Calvin Klein campaign simply because the press release that goes with it contains the words “zeitgeist”, “juxtapose”, “avant garde” and “millennials”. All that’s missing is “iconic”.
So it’s a big hug and bye-bye to Francisco Costa and Italo Zucchelli at Calvin Klein. But is it an even bigger hug and a huge hello to Raf Simons at everyone expects? I do hope so. I’m a fan of much of what Costa did at the runway line but I’m an even bigger fan…
Jeans giant Levi Strauss is going one step further to differentiate itself from the average denim offer with a new sustainability partnership. The company has linked up with Aquafil and its Econyl brand to create a new men’s line made from regenerated nylon derived from waste materials such as fishing nets and used carpets.
Move over Gigi, here’s one campaign that another member of the family is fronting. Joe’s, the denim brand, has unveiled its newest ad campaign starring Bella Hadid alongside Matthew Noszka.
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