I wasn’t bowled over by Tommy Hilfiger’s AW16 collection with its slightly cheesy nautical theme. But the SS16, now that was another matter. The festival-ready, beach-ready mix of crochet and cotton, culturally appropriated motifs and exuberant colours was one of the winers of last September’s round of runway shows.
Mango has released more of the images from its New Metallics monthly ultra-fast fashion micro collection and it’s something of a relief to see that the retailer isn’t expecting us to walk around in head-to-toe silver.
Mango has announced its third micro-season trend in line with its new strategy of launching a trend-based campaign every month. And the star ‘face’ of this one? Step forward Karlie Kloss.
After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.
Tommy Hilfiger is the latest luxury brand to move into the ‘show-it, want-it, buy-it’ space as of September with its autumn 16 collection. The brand’s New York Fashion Week show in September will be a multi-media broadcast runway production staged for a consumer and press audience, with all styles immediately available for purchase through retail,…
Late last year Mango said it would move to a new, even-faster-fashion business model and it has just unveiled the first push in this programme – with Kendall Jenner in a starring role. The company has just unveiled Tribal Spirit, the first of four trends to be showcased in ad campaigns for SS16. It will launch…
Spanish fashion giant Mango had big news Thursday announcing its move from a fast fashion business model to an even faster fashion one and an increased focus on the digital channel. The company said today that it’s going to offer new product every two weeks as part of a business transformation that it’s calling a “major…
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