Karlie Kloss fronts Mango’s New Metallics trend

MANGO - KARLIE KLOSS - NEW METALLICS_cmykMango has announced its third micro-season trend in line with its new strategy of launching a trend-based campaign every month. And the star ‘face’ of this one? Step forward Karlie Kloss.

An updated take on 90s grunge, New Metallics follows Tribal Spirit and Soft Minimal with “rock ‘n’ roll-inspired elements” including mini-dresses, boxy jackets and lots of denim, alongside ankle boots, sneakers  and a selection of heels.

A mixture of dresses and separates are finished with metallic detailing to give each look “a hard edge twist”. We’re told the collection uses sequins, silver tones and shiny finishes to revive “the carefree appeal, which singers such as Courtney Love and fans of Nirvana imposed on the decade of grunge”. Hmmm. Not sure I’d ever describe Courtney Love or Nirvana as “carefree”, but there you go – this is fashion, after all.

 The campaign (which boasted musician Jamie Hince “adding rhythm to the photo shoot”) will hit the high street and various advertising platforms this April. Hince wasn’t only there to provide mood music – his song Future Starts Slow will also feature in the TV commercial.

One thought on “Karlie Kloss fronts Mango’s New Metallics trend

  1. Sandra,

    It was a pleasure seeing you last night. I shopped Mango today and it looks amazing. They have a new designer from COS and this is her first collection. A total turnaround- and luckily it is out of JC Penney.

    If you ever need any US thoughts or insight please do not hesitate to ask.

    Best,

    Jane

    Jane Hali

    Chief Executive Officer

    Jane Hali & Associates, LLC

    5255 North Federal Highway, Fl 3

    Boca Raton, Florida, 33487

    Office: 561-288-0675

    Mobile: 917-697-9066 (Direct)

    Email: Jhali@jhaliassoc.com

    Website: http://www.Jhaliassoc.com

    This transmission may contain information that is proprietary, privileged, confidential, and/or exempt from disclosure under applicable law. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or use of the information contained herein (including any reliance thereon) is STRICTLY PROHIBITED. If you received this transmission in error, please immediately contact the sender and destroy the material in its entirety, whether in electronic or hard copy format. Although this transmission and any attachments are believed to be free of any virus or other defect that might affect any computer system into which it is received and opened, it is the responsibility of the recipient to ensure that it is virus free and no responsibility is accepted by Jane Hali & Associates, LLC., as applicable, for any loss or damage arising in any way from its use.

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