AW16 campaigns: Gucci goes to Tokyo

Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…

SS16 campaign: Gucci geeks hit Berlin

Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…