Gucci resort 2017 ads: Redgrave, Chatsworth and The Undertones
Gucci has released the images for its Resort 2017 campaign and while they follow the general Alessandro Michele template, they do contain the odd surprise.
Gucci has released the images for its Resort 2017 campaign and while they follow the general Alessandro Michele template, they do contain the odd surprise.
Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…
Alessandro Michele is on a roll and so is the exotic, boho, gently retro signature style he embraces. It’s all to the fore in the Gucci campaign for pre-fall 16 with the by-now-familiar mad mash-up approach. It’s been refreshed by putting the models in an aviary-cum-hothouse-cum-library and includes everyone’s favourite on-trend birds, flamingos (as well…
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…