I never quite understood why people buy celebrity ranges but they do and despite celeb labels and collaborations getting a bad reputation after some of the cheap junk turned out in decades past, consumers will pay some hefty sums for a slice of the celeb pie these days.
Coach has confirmed Selena Gomez as its new brand ambassador and said that yes, the link-up will include “a special design project with Coach executive creative director Stuart Vevers.” So far, so unsurprising. The news about the partnership was widely leaked last week so I’m certainly not telling you anything you don’t already know. But…
In the 1990s I used to edit hair and beauty magazines. Back then, two things happened: the dominant hair trend became long and straight, and cover stars moved from being models to celebrities. “It’s a trend cycle,” I told myself, giving it 10 years to work through and 15 years to completely fade. What a…
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
We’re all obsessed with looking better but just what are the specific questions we’re asking to help us achieve it? Well, Google has revealed its top US queries related to fashion and beauty from last year and it reveals a lot of people perplexed by relatively simple issues and possibly not getting the advice they…
If the parcel that’s currently sat under your Christmas tree is shoe box shaped, I think I might know what’s in there. Apparently, ‘UGGs’ and ‘UGG’ have secured two of the top 10 spots in Experian’s most searched terms following Black Friday, Deckers, the UGG brand’s owner said yesterday.
It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year. Was it a triumph of inspirational imagery? Not exactly. The unstoppable Kendall Jenner and Taylor Swift were the influencers who rocked this most visual of social media channels.
Is it just me or has the fashion industry’s love of the little black dress (and little black jumpsuit/top/trousers/skirt) gone into overdrive this year? Yes, store windows are also full of sequins but if spangles aren’t your thing, it looks like black’s the way to go. So what’s on offer? Well, the ubiquitous Kendall and…
One of the things people outside the fashion and beauty industries like to say about trends is that they’re “getting faster” these days. Hmmm. That’s one of those claims that always bugs me. The fact is, trends move as slowly as they always have done. Many of the most commercial silhouettes and key items today…
TRENDWALK.net 