What’s the one ‘connected’ item you feel your really can’t do without? For many of us it’s obviously not a smartwatch. Despite the entire industry launching one (New Balance and Emporio Armani are the latest), consumers are relatively unconvinced about the need for something that can do not much more than their smartphone can do.…
We live in an age of wearable technology and it won’t be long before everyone has at least one wearable. Right? Wrong actually. Apparently wearables (in the US at least) aren’t living up to expectations. Growth in 2017 is expected to be lower than previously predicted with research firm eMarketer saying usage is likely to…
And the US location for Adidas’s US Speedfactory? Atlanta wins the prize. Although is it such a prize? While a major new manufacturing plant for a big-league brand would usually be greeted by champagne corks popping, the Speedfactory is a robot-operated plant with the 50,000 pairs of shoes it’s expected to make next year all…
Another step forward in wearable tech. Yes, it looks like wearables are continuing to move from the crazy vision of LED jeans or mood music cardigans of two years ago to stuff we might actually want to buy. Reports today say that Amazon might be entering the headphone sector with a product that allows you…
Have you noticed how the hype around wearable technology has died down lately? A couple of years ago you couldn’t move for some expert predicting that we’d all be talking into our jackets and lighting up the room with our jeans. So has wearable tech gone from being the Next Big Thing to Yesterday’s Thing?…
We hear a lot about Millennials on a daily basis, what they do, what they wear, what they eat, and how they do everything. So what’s the latest nugget? Well, it’s about the bras they buy. Yes, researcher NPD informed us this week that the bra of choice for Millennials is… wait for it ……
It’s so boring when brands send out collections season after season that are so darned perfect you just want to scoop everything up and take it home. But that’s what Gucci has done since early last year when Alessandro Michele stepped into the spotlight and became a fashion star. We critics like something to criticise but…
Apple Pay is struggling to gain traction outside of the US market, according to research specialist Timetric. The service launched in the US 18 months ago and has proved relatively strong there with most of its total usage of $10.9bn last year coming from Apple’s domestic market.
It always irritates me when fashion writers use the word ‘futuristic’ about some new style statement. It usually means it’s either a) silver, b) a jumpsuit with a zip or c) something that looks vaguely like a retro sci-fi character would have worn.
Wearables may not be the future of fashion as a whole but they’re the future of the watch sector, right? Hmmm. Like any bold new future, it’s one that’s getting off to a fitful start and that means companies can struggle to make money from it until it’s become completely mainstream.
TRENDWALK.net 