The first fruits of the contract between Louis Vuitton and French actress Léa Seydoux have been unveiled with a new campaign in the brand’s Spirit of Travel series.
It was photographed at the Cuadra San Cristóbal ranch in Mexico, which sounds a lot more rugged that the place actually is. Designed by architect Luis Barragán, the luxury estate is a riot of colour with horses stabled against a backdrop of pink and purple. Not sure what the horses think of that given that I understand they can see blue and green colours but can’t distinguish reds.
Anyway, as long as we can see the bags is all that matters for this campaign and the pink and purple make a strong backdrop for the Louis Vuitton pieces in what’s acrually a fairly conservative campaign. It’s one that’s all about selling product rather than making a too-grand style statement.
It was shot by Patrick Demarchelier and styled by Marie-Amélie Sauvé and features the City Steamer and Capucines handbags. The ads will be seen first in Vanity Fair this week then will hit the rest of the glossy mag universe for June and July issues.