H&M had a major hit with its Coachella collaboration last year and so the fashion retail giant is teaming up with the king of festivals again this year for a collaboration that takes in clothes, accessories and a social media blitz. Its co-branded Coachella collection launches next month in US stores (March 24, with a…
Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…
New creative chief Massimo Giorgetti has gone for a new look with the first Emilio Pucci campaign under his watch. Gone are the supermodels for which the brand is known to be replaced by new faces Odette Pavolova and Kadri Vahersalu as the brand’s faces.
In case you didn’t get the celebration of nature in Marni’s print story for SS16, the label’s new ad campaign really rams the point home. Tom Hunter has shot model Suvi Koponen against a woodland backdrop with one shot resembling nothing less than a leopard sleeping after a big meal.
Mango has unveiled the complete collection for its Tribal Spirit microseasonal collection with a full set of pictures featuring collection star Kendall Jenner. The clothes are inspired by the African savannah and there has been a certain amount of criticism of the retailer for not using anyone African in the campaign.
Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
First the disclosure – I LOVE the SS16 Chloé collection. Those colour combos, the contrast between the semi-opaque silks and the sporty separates, the slip dresses, the sandals, the dungaree maxidress, the lace and much more. So I was always going to like the ad campaign too (unless they messed it up really badly of…
It’s always a bit weird when a designer’s final collection for any brand goes on sale. And it’s equally strange when the ad campaign is unveiled for that collection, which is the case for Balenciaga this season. While Balenciaga is poised for a new era under Demna Gvasalia, the fact is that the product (and…
Cultural appropriation complaints don’t seem to have stopped Valentino’s designers from choosing Africa for their SS16 campaign shots. And they chose a photojournalist to capture the campaign.
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
TRENDWALK.net 