You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…
I’m always intrigued when each new Dolce & Gabbana ad campaign is released to see how the oh-so-Italian label will gently revamp its particular brand of luxe, sexy, southern Italian style. Just as the label’s collections are a continual reinvention of the same basic theme, so the ads recreate the dolce vita Sicilian sunshine lifestyle season-after-season.…
Topshop has bagged one of the world’s biggest models for its SS16 campaign. Yep, Karlie Kloss is its new face in a series of shots by Tyrone Lebon, styled by the retailer’s creative director, Kate Phelan. The campaign will feature in stores, advertising, online and social media worldwide.
Well, we weren’t expecting that. Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality. But we didn’t take him seriously. Now he’s taken virtual reality a step further by revealing the ad campaign for that collection. And the star of the…
Bye-bye Natasha Poly, hello Raquel Zimmerman. Yes the Brazilian model has taken over from Poly as the face of Isabel Marant’s ad campaign for SS16. The differences don’t end there either. Although the brand is continuing its tendency to focus on silhouette and not necessarily care about promoting commercial looks, the feel here is quite…
Hedi Slimane isn’t trying to win over any traditionalists with his SS16 ad campaign for Saint Laurent. The clothes may be ultra-expensive but the look and feel is grunge-meets-morning-after-the-night-before. The black and white images featuring models Signe Lund and Steffi Soede are seen with still life shots that say I’m-not-quite-sure-what (there’s bound to be some…
Mulberry has been cleared by Britain’s Advertising Standards Authority after 42 people complained about its #MulberryMiracle ad being blasphemous. Why blasphemous? The ad (ironically created by an agency called Adam&EveDDB) shows a woman who’s just moved into a remote house opening her Christmas present – a red Mulberry handbag. Then some shepherds turn up and…
Luxe salon haircare brand Kérastase has a fan base to envy and it could get even bigger if the new product it announced last week lives up to its claims. Called L’Incroyable Blowdry, it’s a “reshapeable heat lotion that makes blowdrys last longer by providing optimal shapeability and infinite options to style and restyle,”…
Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks and set the scene at a dinner party, office party or some other kind of party and there it was. Today though, those Christmas ads are spectaculars that have to…
Ka-ching! Tommy Hilfiger has signed model-of-the-moment Gigi Hadid as the brand’s new ambassador. But this is more than the usual ‘face of’ deal. As a part of the new vision for the Hilfiger brand’s women’s offer, Hadid will launch her first ever capsule collection, including clothes footwear, accessories, as well as fragrances in collaboration with…
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