US winter weather: too little, too late for retail

Chilly temperatures added $200m in extra sales to US apparel retailers in the run-up to the New Year. Yippee. No, wait… quick calculation. In a country of nearly 323m people and some pretty hefty climate extremes, that’s a spend of less than 62 cents per person. Ouch! So what went wrong? A warm autumn +…

SS16 fashion ad campaigns: Marant polishes up

Bye-bye Natasha Poly, hello Raquel Zimmerman. Yes the Brazilian model has taken over from Poly as the face of Isabel Marant’s ad campaign for SS16. The differences don’t end there either. Although the brand is continuing its tendency to focus on silhouette and not necessarily care about promoting commercial looks, the feel here is quite…