Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
Is Gucci’s success a flash in the pan? Can YSL survive the shock departure of Hedi Slimane? Is Bottega Veneta still the quiet star it’s been for years? All these questions and more will be answered right here. OK, it’s not hard: the answers are ‘no’, ‘no’, and well… ‘no’. Gucci and YSL are storming…
Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…
Runway denim and high street denim are two different animals but sometimes they come together with ideas from the runway filtering through to a store shelf near you. And this pre-season? Well there’s plenty to pick from including intense colour, zany pattern effects, shrunken or oversized versions of timeless classics and a jamboree of embroidered…
It’s so boring when brands send out collections season after season that are so darned perfect you just want to scoop everything up and take it home. But that’s what Gucci has done since early last year when Alessandro Michele stepped into the spotlight and became a fashion star. We critics like something to criticise but…
I’ve always loved embellished denim. No, wait. Make that, I’ve loved embellished denim since 1973 when my sister bought a pair of shrink-to-fit Levi’s. After wearing them in the bath for several hours they emerged a perfect fit, if rather damp, and she proceeded to add studs. For 13-year-old me, that was the ultimate in…
Who cares about the movies on show when you can ogle celebs on the red carpet? Well, some of us do actually but it has to be said that the Cannes Film Festival has always been as much of a celeb photo opportunity as a celebration of either high art or popular culture.
Gucci is the latest high-end brand to be rapped over the knuckles about its use of excessively thin models with Britain’s Advertising Standards Authority banning an ad (that’s no longer running anyway) in which the model’s waist looks minuscule and her make-up adds to the gaunt, wasted look.
So Gucci is unifying its men’s and women’s main season shows and the fashion world is running around like (very stylish) headless chickens as a result.
Alessandro Michele is on a roll and so is the exotic, boho, gently retro signature style he embraces. It’s all to the fore in the Gucci campaign for pre-fall 16 with the by-now-familiar mad mash-up approach. It’s been refreshed by putting the models in an aviary-cum-hothouse-cum-library and includes everyone’s favourite on-trend birds, flamingos (as well…
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