Resort 2019: Prada pimps it up
It was like a trip down memory lane at the Prada Resort show in New York as Miuccia Prada and her team revisited the geeky, awkward, but hugely influential collections that the label gave us in the 1990s.
AW18: Prada, profits and power colour
Given that Prada began its relentless rise and Gucci started its Tom Ford-driven comeback at roughly the same time, I’ve always seen the two labels as the big rivals among influencer fashion brands.
Prada SS18: Cool, clever and covetable – but will it be commercial?
It’s a strange contradiction that Prada, one of the most forward-looking influencer brands creatively, should a few years ago have been so slow to pick up on the technology wave that was about to sweep over luxury retail. The importance of things like the internet and social media passed it by and it’s been very…
SS17 Prada power: Thanks for the flat shoes and the wearable clothes
Prada collections often divide into two categories. The sublimely perfect and unforgettable. The collections you can mention and everyone (at least everyone in fashion) remembers. Then there are those that are less enduring, that you struggle to reacll. Whether one sells better than another, Prada never actually says, but with the company struggling to get…
Prada AW16 part 1: Mad mash-up or cleverly commercial?
“I thought of it as like someone who has all the clothes she’s ever had on the floor in front of her in the morning and she must choose how she’s going to assemble herself.” That’s what Miuccia Prada said of the AW16 collection she and her team showed in Milan yesterday. And if Miuccia…
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