Karlie Kloss fronts Mango’s New Metallics trend
Mango has announced its third micro-season trend in line with its new strategy of launching a trend-based campaign every month. And the star ‘face’ of this one? Step forward Karlie Kloss.
Rodarte X & Other Stories: Good, bad or indifferent?
I have a love-hate relationship with designer collaborations. I love the fact that we mere mortals with less cash than a millionaire can buy into a powerful signature style at a fraction of the usual price. But I hate the fact that they sell out too fast with all the key pieces ending up at…
SS16 campaign: Jerome Dreyfuss dances for joy
I’m a big fan of Jerome Dreyfuss bags and now I’m a big fan of the brand’s advertising too. For SS16 it celebrates dance and stars prima ballerina Aurélie Dupont.
Mango second micro campaign is Soft Minimal starring Liu Wen
After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.
SS16 campaigns: Blugirl channels Jane Birkin and some California cool
Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…
SS16 campaigns: Pucci’s new look gets social media debut
New creative chief Massimo Giorgetti has gone for a new look with the first Emilio Pucci campaign under his watch. Gone are the supermodels for which the brand is known to be replaced by new faces Odette Pavolova and Kadri Vahersalu as the brand’s faces.
New-in comp shop: The Bardot top
The Bardot top was big news on the SS16 runways and crept into the high street offer as early as party season 2015. It’s set to hit big for warm weather deliveries over the next few months as part of a general trend for shoulder-baring tops. Come sunnier weather and you won’t be able to move…
Nordstrom: Can Olivia Palermo & multimedia ads reach younger market?
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% yesterday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection features 32 different separates with roots in American sportswear staples, as well as dresses. Nordstrom…
Tom Ford & Vetements’ seasonless fashion: Big change or same old same old?
A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back of the social media/live streaming revolution. We’ve not heard so much about that lately but designers seem to be going ahead and making changes anyway. The only problem is that…
New-in wishlist: By Malene Birger Anilas dress
As the 70%-off signs start to come down, the SS16 collections are finally starting to drop in-store. But with snow (or at least chilly weather) still potentially on the horizon for those of us in many parts of the world, it’s not true spring/summer yet. This is the time when transitional product rules, something I,…
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