Mango Soft Minimal starring Liu Wen

Mango second micro campaign is Soft Minimal starring Liu Wen

After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.

SS16 campaigns: Blugirl channels Jane Birkin and some California cool

Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…

New-in comp shop: The Bardot top

The Bardot top was big news on the SS16 runways and crept into the high street offer as early as party season 2015. It’s set to hit big for warm weather deliveries over the next few months as part of a general trend for shoulder-baring tops. Come sunnier weather and you won’t be able to move…

New-in wishlist: By Malene Birger Anilas dress

As the 70%-off signs start to come down, the SS16 collections are finally starting to drop in-store. But with snow (or at least chilly weather) still potentially on the horizon for those of us in many parts of the world, it’s not true spring/summer yet. This is the time when transitional product rules, something I,…