SS16 ad campaigns: Valentino goes Out Of Africa
Cultural appropriation complaints don’t seem to have stopped Valentino’s designers from choosing Africa for their SS16 campaign shots. And they chose a photojournalist to capture the campaign.
SS16 campaign: Gucci geeks hit Berlin
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
Prada takes detour for SS16 campaign
You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…
SS16 ad campaign: Dolce & Gabbana continues Sicilian celebration
I’m always intrigued when each new Dolce & Gabbana ad campaign is released to see how the oh-so-Italian label will gently revamp its particular brand of luxe, sexy, southern Italian style. Just as the label’s collections are a continual reinvention of the same basic theme, so the ads recreate the dolce vita Sicilian sunshine lifestyle season-after-season.…
Topshop+Karlie Kloss = SS16 campaign hit
Topshop has bagged one of the world’s biggest models for its SS16 campaign. Yep, Karlie Kloss is its new face in a series of shots by Tyrone Lebon, styled by the retailer’s creative director, Kate Phelan. The campaign will feature in stores, advertising, online and social media worldwide.
SS16 fashion ad campaigns: Louis Vuitton goes Final Fantasy
Well, we weren’t expecting that. Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality. But we didn’t take him seriously. Now he’s taken virtual reality a step further by revealing the ad campaign for that collection. And the star of the…
SS16 fashion ad campaigns: Marant polishes up
Bye-bye Natasha Poly, hello Raquel Zimmerman. Yes the Brazilian model has taken over from Poly as the face of Isabel Marant’s ad campaign for SS16. The differences don’t end there either. Although the brand is continuing its tendency to focus on silhouette and not necessarily care about promoting commercial looks, the feel here is quite…
SS16 fashion ad campaigns: Saint Laurent goes grunge
Hedi Slimane isn’t trying to win over any traditionalists with his SS16 ad campaign for Saint Laurent. The clothes may be ultra-expensive but the look and feel is grunge-meets-morning-after-the-night-before. The black and white images featuring models Signe Lund and Steffi Soede are seen with still life shots that say I’m-not-quite-sure-what (there’s bound to be some…
SS16 fashion ad campaigns: Burberry’s new stars, new edge
It’s ad campaign season again and the SS16 creative campaigns are going to start coming thick and fast in the next few weeks. First up is Burberry with a line-up of relative newcomers, all shot by Mario Testino. And the campaign is big. No, wait – it’s HUGE. There are 40 shots in total featuring…
TRENDWALK.net 