Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
Topshop has released more of its AW16 campaign images featuring Taylor Hill. What we get isn them is a casual, urban approach and a series of heavily on-trend pieces (embellished biker, floral slip dress, subverted sports, faux snakeskin bag, a must-have leopard faux fur three-quarter-length coat, mini-length skirts/dresses).
Uniqlo isn’t the first brand you’d think of when it comes to inspiring ads. But the Japanese casualwear giant has just unveiled its very first global campaign for Lifewear and has stepped up a notch in the process.
Mulberry is feeling a lot more confident these days, given its recent sales recovery after backtracking on its failed ultra-luxe strategy. Although the move to more affordable prices isn’t reflected in its AW16 ad campaign for the new collection as the star product is the new Chester bag, which starts at an eye-popping £1,295.
Olivier Rousteing at Balmain has gone down the supermodel/superstar route for his AW16 campaign. No surprise there. But what is surprising is the overall feel of the Steven Klein-photographed shots that move away from Balmain’s usual “hey, look at me, I’m sexy” approach in favour of a more moody look. So the various campaign stars…
Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…
I never used to be a great fan of Stuart Weitzman ad campaigns. Loved the shoes (and boots) yet the campaigns always seemed a little, well, cheesy, especially the Gisele series. But I think I was probably out of step (pun intended) with the rest of the shoe-buying world because the brand has undeniably been a storming success…
Burberry has launched a new ad campaign. Tell me something new I hear you say. Well this is something new actually because the luxury brand is hitting a new trail by combining Mario Testino portraits of its star models alongside matching model and still-life illustrations by interior designer-turned-Next Big Thing British artist Edward Hall.
All the money Burberry and the rest of the luxury sector are spending on digital advertising had to come from somewhere and now we know where. It’s print, and more specifically newspapers that are suffering. A new Zenith Luxury Advertising Expenditure report shows that digital adspend will continue to rise during this year and next…
Supermodels get everywhere these days and it always shocks me how the fashion industry doesn’t seem to mind that its latest campaign star is in everyone else’s campaign too. In fact, given that the very word ‘fashion’ does presuppose a herd mentality, brands seem to like that she (or occasionally he) is everywhere. It means…
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