SS16 campaign: Jerome Dreyfuss dances for joy
I’m a big fan of Jerome Dreyfuss bags and now I’m a big fan of the brand’s advertising too. For SS16 it celebrates dance and stars prima ballerina Aurélie Dupont.
Future is female for Puma as Rihanna boosts sales, signs up Kylie Jenner
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
Mango second micro campaign is Soft Minimal starring Liu Wen
After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.
Grammys 2016: Colour clash on the red carpet
On the Grammys red carpet it wasn’t so much a case of lining up behind which celeb you wanted to win but which colour corner you felt drawn to. The red carpet channelled current colour trends with the clashing brights and degradé effects that we’re seeing on the current AW16 runways, as well as the intense…
NYFW AW16: Good Ship Hilfiger and Tommy’s InstaPit
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
Pharrell Williams is Happy co-owner of G-Star Raw, targets innovation
Well that was unexpected. Jeans brand G-Star RAW and Pharrell Williams have announced a strategic partnership in which Williams will be co-owner of the brand. G-Star said he’s “set to be immersed in the company on many creative levels, from collections, to advertising and business strategy.” Not that he’s a G-Star newbie. The partnership comes after…
Nordstrom: Can Olivia Palermo & multimedia ads reach younger market?
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% yesterday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection features 32 different separates with roots in American sportswear staples, as well as dresses. Nordstrom…
Kendall Jenner for Mango: All the pictures
Mango has unveiled the complete collection for its Tribal Spirit microseasonal collection with a full set of pictures featuring collection star Kendall Jenner. The clothes are inspired by the African savannah and there has been a certain amount of criticism of the retailer for not using anyone African in the campaign.
Screen Actors Guild Awards 2016: Rocking the red carpet
It can sometimes seem that the awards ceremonies leading up to the Oscars are a bit like a dress rehearsal for the big one – at least on the red carpet. You just know that the assorted celebs, stylists and designers haven’t really unveiled their killer dresses yet. However important the Golden Globes and Screen…
SS16 campaigns: Kurt Geiger goes sport luxe with Karlie Kloss
Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
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