All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development need to sit up and take notice of a new report from KPMG about just how online-focused Chinese shoppers are.
Does it drive you mad when stores care so much about their look on the shop floor that they don’t put all available sizes out? Me too. In which case, maybe Dublin’s Brown Thomas flagship isn’t the place to go. Or is it? The company, which is owned by the same super-rich family that controls…
First the disclosure – I LOVE the SS16 Chloé collection. Those colour combos, the contrast between the semi-opaque silks and the sporty separates, the slip dresses, the sandals, the dungaree maxidress, the lace and much more. So I was always going to like the ad campaign too (unless they messed it up really badly of…
It’s always a bit weird when a designer’s final collection for any brand goes on sale. And it’s equally strange when the ad campaign is unveiled for that collection, which is the case for Balenciaga this season. While Balenciaga is poised for a new era under Demna Gvasalia, the fact is that the product (and…
Thank goodness for ponchos and scarves. That must be what Burberry CEO, creative chief and general all-round Big Boss Christopher Bailey must be thinking. They rescued what could have been a tricky Q3 for the luxury trailblazer.
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
I’m always intrigued when each new Dolce & Gabbana ad campaign is released to see how the oh-so-Italian label will gently revamp its particular brand of luxe, sexy, southern Italian style. Just as the label’s collections are a continual reinvention of the same basic theme, so the ads recreate the dolce vita Sicilian sunshine lifestyle season-after-season.…
Hedi Slimane isn’t trying to win over any traditionalists with his SS16 ad campaign for Saint Laurent. The clothes may be ultra-expensive but the look and feel is grunge-meets-morning-after-the-night-before. The black and white images featuring models Signe Lund and Steffi Soede are seen with still life shots that say I’m-not-quite-sure-what (there’s bound to be some…
At last – some good news for Prada. The investment specialists at Morningstar.co.uk said today that the company still has a competitive advantage despite all of its recent woes. Morningstar’s conclusion is that it “shows high margins and returns on capital” and “possesses one of the most visible luxury brands in the world [with] long-term…
Mulberry has been cleared by Britain’s Advertising Standards Authority after 42 people complained about its #MulberryMiracle ad being blasphemous. Why blasphemous? The ad (ironically created by an agency called Adam&EveDDB) shows a woman who’s just moved into a remote house opening her Christmas present – a red Mulberry handbag. Then some shepherds turn up and…
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