The pre-fall collections have confirmed one thing – (almost) anything goes. That means that when it comes to length, there’s something for everyone and the mini is as big news as midi, maxi and everything in-between. So what’s key about the new minis? Well, what’s worn with them is as important as the skirts/dresses themselves.…
At this time of year it does us good to think of those less fortunate than ourselves. Consider the Beckhams, ex-footballer David, ex-pop star Victoria and all those kids. Struggling to find new careers, bringing up a young family, conducting a relationship across several continents… it’s tough. And their fashion and branding business is earning…
It’s ad campaign season again and the SS16 creative campaigns are going to start coming thick and fast in the next few weeks. First up is Burberry with a line-up of relative newcomers, all shot by Mario Testino. And the campaign is big. No, wait – it’s HUGE. There are 40 shots in total featuring…
Too many high-end designer brands are getting it oh-so-wrong when it comes to their e-commerce sites says a new report. And you might be surprised who are the sector stars and who are failing to maximise opportunities online.
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised heritage scarf on their smartphones and the result will appear on the screen, according to…
Alibaba’s getting serious about the quality of the goods on its platforms and wants to attract more high-end brands. How’s it going to do it? The poacher is turning gamekeeper. The e-commerce giant frequently criticised for allowing counterfeit or low quality goods onto its sites is teaming up with four third-party inspection agencies to boost…
Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us something we don’t know. But cynicism aside, it’s always interesting when someone pulls that kind of information together and puts it into context. And that’s what L2’s latest Digital IQ…
With the pre-fall 16 collections coming thick and fast now, one thing is clear – the ankle boot remains a key commercial item. There’s a surprising amount of continuity in styling (surprising given that brands need a constant stream of newness to convince us to the part with our cash). So where exactly is the newness…
Burberry, Belstaff and Public School have kicked off the pre-fall 16 season (even earlier than usual this year). And what’s on offer? Some cosy-but-rugged outerwear options that mean you don’t have relegate your parkas and bombers to the back of the wardrobe just yet.
It’s a challenging time for the luxury sector as profits take a dive due to… well, you know, the usual suspects – Russia, the Middle East, China – all those places that used to be the very reason luxury did so well. So how about Burberry? Well, on Thursday the UK luxury leader said its…
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