Burberry campaign September 2016 by Mario Testino

Burberry: Ad campaign and instant collection unveiled

There’s a huge buzz around this runway season as it’s the one where the whole ‘show now, buy now, wear now’ movement really kicks in. And there’s a huge buzz around the ad campaigns that are being released thick and fast at the moment. So when Burberry releases teaser images from its upcoming collection via…

AW 16 Mulberry campaign: Twin peaks

Mulberry is feeling a lot more confident these days, given its recent sales recovery after backtracking on its failed ultra-luxe strategy. Although the move to more affordable prices isn’t reflected in its AW16 ad campaign for the new collection as the star product is the new Chester bag, which starts at an eye-popping £1,295.

Balmain AW16 campaign

AW 16 Balmain campaign: Superstars, sobs and surprises

Olivier Rousteing at Balmain has gone down the supermodel/superstar route for his AW16 campaign. No surprise there. But what is surprising is the overall feel of the Steven Klein-photographed shots that move away from Balmain’s usual “hey, look at me, I’m sexy” approach in favour of a more moody look. So the various campaign stars…

AW16 campaigns: Gucci goes to Tokyo

Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…