Mango AW16 first campaign

Mango: Latest trend campaign goes social media-heavy

Mango has released details of its latest monthly trend ‘campaign’ and also said that it will be upping its social media commitments with this particular launch. The retailer, which earlier this year, moved to a monthly trends model and away from a two-seasons one, has given details of the first of its four AW16 trend…

Mango Soft Minimal starring Liu Wen

Mango second micro campaign is Soft Minimal starring Liu Wen

After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.

Mango fast fashion gets faster; digital is key

Spanish fashion giant Mango had big news Thursday announcing its move from a fast fashion business model to an even faster fashion one and an increased focus on the digital channel. The company said today that it’s going to offer new product every two weeks as part of a business transformation that it’s calling a “major…