SS16 campaign: Jerome Dreyfuss dances for joy
I’m a big fan of Jerome Dreyfuss bags and now I’m a big fan of the brand’s advertising too. For SS16 it celebrates dance and stars prima ballerina Aurélie Dupont.
Gucci, Saint Laurent storm ahead in Q4: Bags are key
What’s the big question we want the bosses over at Kering to answer? Yes, that’s right: Just what kind of impact is the Alessandro Michele factor having on Gucci sales? The company has just reported its Q4 and full-year results and given that there was real Michele-driven product in the stores for Q4 (rather than…
Jacobs, Klein, Lauren make NYFW bow out with a bang
New York Fashion Week bowed out with a bang as three of its biggest names (Marc Jacobs, Ralph Lauren and Calvin Klein) gave us their autumn/winter 2016 visions. And ‘bow out’ is perhaps the right phrase given that the announcements about close-to-season, insta-fashion and more we’ve had this week mean next NYFW could be really rather…
AW16: Four reasons to drool over Delpozo
I’m turning into something of a Delpozo groupie. The pre-fall 16 collection designed by Josep Font for the label won me over and now AW16 has blown me away. OK, it’s crazily expensive (but also understandably so given the level of detail), and it’s not exactly practical. These are uncompromising clothes for women who don’t…
Future is female for Puma as Rihanna boosts sales, signs up Kylie Jenner
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
Chinese luxury: Apps, social media, fashion focus and exchange rates are key
The Chinese luxury consumer is changing with a number of factors coming together to drive this, according to the Bain & Company’s 2015 China Luxury Market Study. Last year, Chinese consumers from the mainland continued to buy luxury products but they bought them abroad as currency issues in places like Japan and Europe made travel very…
Mango second micro campaign is Soft Minimal starring Liu Wen
After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.
Prada still on the lookout for growth in 2015, hunt to continue this year
The bad news continues for Prada but it does have some developments to crow about with its smaller Miu Miu brand continuing to power ahead. The Italian giant released its full-year results yesterday and they didn’t make happy reading. Sales rose an anaemic 1% to €3.55bn having risen only 1% in 2014 too. You have…
Bergdorf Goodman gets in on instant fashion gratification act
Bergdorf Goodman may not be able to offer runway label fashion instantly like the labels can for themselves but it’s doing everything it can to get in on the insta-fashion act. Moving into the get-there-quickly space previously occupied mainly by Moda Operandi, the US retail giant will be offering early access to the AW16 collections of…
NWFW AW16: Coach, cool, hot and hitting the sweet spot
I’m beginning to feel like a broken record. For those of you too old to remember broken records, when an old-style vinyl disc got scratched, the needle would get stuck and repeat the same bits again, and again, and agin…. Well that’s me this NYFW. The words I’m stuck on are “shearling coats,” “oversized parkas,”…
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