You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…
Bye-bye Natasha Poly, hello Raquel Zimmerman. Yes the Brazilian model has taken over from Poly as the face of Isabel Marant’s ad campaign for SS16. The differences don’t end there either. Although the brand is continuing its tendency to focus on silhouette and not necessarily care about promoting commercial looks, the feel here is quite…
Mulberry has been cleared by Britain’s Advertising Standards Authority after 42 people complained about its #MulberryMiracle ad being blasphemous. Why blasphemous? The ad (ironically created by an agency called Adam&EveDDB) shows a woman who’s just moved into a remote house opening her Christmas present – a red Mulberry handbag. Then some shepherds turn up and…
Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks and set the scene at a dinner party, office party or some other kind of party and there it was. Today though, those Christmas ads are spectaculars that have to…
Spanish fashion giant Mango had big news Thursday announcing its move from a fast fashion business model to an even faster fashion one and an increased focus on the digital channel. The company said today that it’s going to offer new product every two weeks as part of a business transformation that it’s calling a “major…
Abercrombie & Fitch’s Hollister brand has unveiled its Holiday 2015 campaign and it’s promising to be more than the usual overdose of snow and Christmas trees. So, what do we get instead? Cody Simpson, and his new Coast House bandmates Corey Harper and Adrian Cota. So far, so un-Christmasy. Does it get any more festive?…
Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…
There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…
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