Skechers and Grammy-winning singer-songwriter Meghan Trainor, who have teamed up for a new marketing campaign to launch the Skechers Originals retro collection, have unveiled teaser images for Trainor’s first TV commercial for the campaign.
I’m a big fan of Jerome Dreyfuss bags and now I’m a big fan of the brand’s advertising too. For SS16 it celebrates dance and stars prima ballerina Aurélie Dupont.
After launching the Tribal Spirit micro collection this February, featuring Kendall Jenner, Mango has now unveiled Soft Minimal, the second trend to be highlighted in advertising campaigns for SS16 And the look? It pays tribute to the minimalist style of the 90s, we’re told. Mango is using Liu Wen, Asia’s most ‘international’ model, as the collection’s face.
Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…
New creative chief Massimo Giorgetti has gone for a new look with the first Emilio Pucci campaign under his watch. Gone are the supermodels for which the brand is known to be replaced by new faces Odette Pavolova and Kadri Vahersalu as the brand’s faces.
In case you didn’t get the celebration of nature in Marni’s print story for SS16, the label’s new ad campaign really rams the point home. Tom Hunter has shot model Suvi Koponen against a woodland backdrop with one shot resembling nothing less than a leopard sleeping after a big meal.
If you thought denim was set to have its day any time soon, the amount of effort retailers and brands are putting into their denim campaigns would dissuade you. The latest is Topshop whose SS16 campaign sees the return of the brand’s stellar Christmas line-up, with new addition Steffy Argelich joining the gang.
Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
Cultural appropriation complaints don’t seem to have stopped Valentino’s designers from choosing Africa for their SS16 campaign shots. And they chose a photojournalist to capture the campaign.
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
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