Amazon India

Indian e-commerce: Mobile set to surge

E-commerce is growing fast worldwide with some markets having the potential to be massive. Cue India. A new report from Forrester reckons the country’s e-tail market will grow from $12bn last year to $75bn in 2020, with a CAGR of 44%. That’s fast. The number of people buying online will also grow, but only by…

Black Friday US: Mobile, omnichannel win big

Black Friday is now an online phenomenon on both sides of the Atlantic – it’s official. I’ve already analysed the move online at length in the UK but in the US, where Black Friday began (and where its existence makes a lot more sense), the migration to the web has taken some people by surprise…

Bad websites = unhappy customers

What do Next, M&S, Amazon, Debenhams and Asos have in common? Fashion shoppers like their websites. In the case of Amazon and Asos that must be something of a relief because if they’re not scoring well online then they’re simply not scoring. And it must also be pretty gratifying for M&S after all its online…

Amazon ad explores fashion rule-breaking

There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…