Caitlyn Jenner has continued the family takeover of life, the universe and (almost) everything with reports that the world’s most famous transgender role model is a new face of H&M’s sports offer. At the same time as daughter Kylie unveiled pictures from her Puma collaboration, Caitlyn Jenner announced the ‘face of’ deal with H&M via her own…
Skechers and Grammy-winning singer-songwriter Meghan Trainor, who have teamed up for a new marketing campaign to launch the Skechers Originals retro collection, have unveiled teaser images for Trainor’s first TV commercial for the campaign.
Effortless, cool, hardly a foot wrong. Those were some the descriptions of the the dresses on the red carpet last night and I have to agree. Even Tina Fey, who often gets it wrong, looked great. In some ways it felt more low-key than usual but the lack of really OTT dresses was a plus as there…
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
On the Grammys red carpet it wasn’t so much a case of lining up behind which celeb you wanted to win but which colour corner you felt drawn to. The red carpet channelled current colour trends with the clashing brights and degradé effects that we’re seeing on the current AW16 runways, as well as the intense…
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% yesterday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection features 32 different separates with roots in American sportswear staples, as well as dresses. Nordstrom…
Mango has unveiled the complete collection for its Tribal Spirit microseasonal collection with a full set of pictures featuring collection star Kendall Jenner. The clothes are inspired by the African savannah and there has been a certain amount of criticism of the retailer for not using anyone African in the campaign.
If you thought denim was set to have its day any time soon, the amount of effort retailers and brands are putting into their denim campaigns would dissuade you. The latest is Topshop whose SS16 campaign sees the return of the brand’s stellar Christmas line-up, with new addition Steffy Argelich joining the gang.
You’ve got to hand it to Versace. The fashion house has had its ups and downs but it’s back on a roll doing… well, what it’s always done really. Versace knows that sex sells and that’s what it gives it well-heeled clients, specially when it comes to its haute couture Atelier Versace offer.
TRENDWALK.net 