Frock shock: Lord & Taylor Instagram campaign broke the rules
An Instagram post from a fashion influencer is worth thousands of dollars of paid advertising, except…. when you’ve paid for it.
Fashion rules (at least when it comes to social media fans)
Social commerce network Pepper.com has analysed data that shows retailers in the UK are leading the way when it comes to traffic from social media platforms and the number of followers and fans for these websites, compared to Germany and France. And it’s fashion retailers specifically that have the most social media followers in the…
Keeping up with the, err… Jenners: Caitlyn does H&M
Caitlyn Jenner has continued the family takeover of life, the universe and (almost) everything with reports that the world’s most famous transgender role model is a new face of H&M’s sports offer. At the same time as daughter Kylie unveiled pictures from her Puma collaboration, Caitlyn Jenner announced the ‘face of’ deal with H&M via her own…
Rodarte X & Other Stories: Good, bad or indifferent?
I have a love-hate relationship with designer collaborations. I love the fact that we mere mortals with less cash than a millionaire can buy into a powerful signature style at a fraction of the usual price. But I hate the fact that they sell out too fast with all the key pieces ending up at…
UK high streets quiet again, Brit shoppers become nighthawks
How did UK retail footfall fare in February? Hard to tell! The latest figures appear to show a clear cut trend but scratch the surface and you can see all sorts of movements developing with UK consumers turning into after-dark shoppers. So, let’s go for face value first: The British Retail Consortium (BRC) and Springboard said…
Kylie Jenner: Puma reveals images from first campaign
In the 1990s I used to edit hair and beauty magazines. Back then, two things happened: the dominant hair trend became long and straight, and cover stars moved from being models to celebrities. “It’s a trend cycle,” I told myself, giving it 10 years to work through and 15 years to completely fade. What a…
Snapchat: Developing smart glasses?
Is Snapchat set to start making technology products that we can actually touch and wear? That’s the big question that could be answered by some of its recent hires. CNET did some digging and found that the $16bn social media network (used by around 100m teens and younger millennials every day) has about a dozen wearable tech…
Bouchra Jarrar gets womenswear role at Lanvin
So we’ve got an answer to one of fashion’s current big questions. We know who’s taking the design helm at Lanvin after Alber Elbaz’s much-lamented departure. It’s Bouchra Jarrar. The other big question (who’ll get the Dior job, if anyone?) remains to be answered.
Instagram: Fashion’s fave platform to get more ad functionality
Instagram, the fashion and beauty sector’s favourite social media channel, is taking a leaf out of parent Facebook’s advertising book with reports that it’s building specific profiles for businesses (just like Facebook’s Brand Pages), data on the performance of brand posts, and extra functionality to boost advertising through mobile devices.
Skechers unveils Meghan Trainor teaser
Skechers and Grammy-winning singer-songwriter Meghan Trainor, who have teamed up for a new marketing campaign to launch the Skechers Originals retro collection, have unveiled teaser images for Trainor’s first TV commercial for the campaign.
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