Barbie loves Target: Pushing diversity through swimwear!
Target Corp is building on its swimsuit campaign of a year ago and has turned to Barbie to help it reach women of different body shapes ands ethnicities.
Zalando and Target: M-commerce and omnichannel drive growth
Competition in the purely fashion e-tail sector is heating up but omnichannel retailers are also upping their game. Which means today’s news from Zalando (pureplay) and Target Corp (omnichannel) makes interesting reading. Basically, Zalando is powering ahead, investing in expansion, and has the rise of m-commerce to thank, while Target is going for hell-for-leather into…
Milan Fashion Week goes its own way: just ask Armani, DSquared2 & Missoni
Milan Fashion Week drew to a close yesterday with no hint of change on the horizon. Unlike the loud declarations of a new business model from some labels that show in New York and London, Milan’s designers seem happy with the two-seasons-plus-pre-collections model and a calendar that shows collections six month in advance of them…
Rise of the Millennial fitness geek: The wearable tech factor
I’m often suspicious of surveys that come from product manufacturers or special interest groups. It’s amazing how many surveys show that, say, people want to eat more cheese or wear more wool and the surveys just happen to come from the body representing the cheese industry or the biggest manufacturer of wool products! But this…
Oscars 2016: Who won the red carpet race (and who lost)?
Effortless, cool, hardly a foot wrong. Those were some the descriptions of the the dresses on the red carpet last night and I have to agree. Even Tina Fey, who often gets it wrong, looked great. In some ways it felt more low-key than usual but the lack of really OTT dresses was a plus as there…
Marni AW16: What’s not to like?
I’m a big fan of Marni. It’s one of those labels that goes its own way and is all the better for it. Not that this always makes it the most popular of the Milan Fashion Week labels. Just compare the reaction to its H&M collaboration a few years ago. Strong seller though it was,…
Prada AW16 part 2: The shoes & accessories you’ll want next season
Prada is above all a footwear and accessories label so however much we obsess over the clothes (and however much the retail industry jumps on every detail for inspiration), it’s the bags, the shoes, the sunglasses and the belts that really matter. I’ve already dealt with the clothes in Part One of this report, so…
Prada AW16 part 1: Mad mash-up or cleverly commercial?
“I thought of it as like someone who has all the clothes she’s ever had on the floor in front of her in the morning and she must choose how she’s going to assemble herself.” That’s what Miuccia Prada said of the AW16 collection she and her team showed in Milan yesterday. And if Miuccia…
M-commerce: Tablets and phones now bigger than shopping via laptop in UK
This is it. The moment when consumers (in the UK at least) bought more products online using mobile devices than ‘regular’ computers for the first time ever. From November to January, m-commerce made up 51% of e-sales (up from 45% in the previous three months and up from 40% a year ago), the IMRG Capgemini…
Gucci AW16: The accessories key items
With all the fuss about Gucci’s clothing collection, it’s sometimes hard to remember that this is a label that’s really all about accessories – bags, hats, belts, even key fobs, and to a lesser extent, shoes. So what’s the story for AW16 on this front?
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