Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…
New creative chief Massimo Giorgetti has gone for a new look with the first Emilio Pucci campaign under his watch. Gone are the supermodels for which the brand is known to be replaced by new faces Odette Pavolova and Kadri Vahersalu as the brand’s faces.
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% yesterday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection features 32 different separates with roots in American sportswear staples, as well as dresses. Nordstrom…
In case you didn’t get the celebration of nature in Marni’s print story for SS16, the label’s new ad campaign really rams the point home. Tom Hunter has shot model Suvi Koponen against a woodland backdrop with one shot resembling nothing less than a leopard sleeping after a big meal.
Mango has unveiled the complete collection for its Tribal Spirit microseasonal collection with a full set of pictures featuring collection star Kendall Jenner. The clothes are inspired by the African savannah and there has been a certain amount of criticism of the retailer for not using anyone African in the campaign.
If you thought denim was set to have its day any time soon, the amount of effort retailers and brands are putting into their denim campaigns would dissuade you. The latest is Topshop whose SS16 campaign sees the return of the brand’s stellar Christmas line-up, with new addition Steffy Argelich joining the gang.
Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…
I’m always intrigued when each new Dolce & Gabbana ad campaign is released to see how the oh-so-Italian label will gently revamp its particular brand of luxe, sexy, southern Italian style. Just as the label’s collections are a continual reinvention of the same basic theme, so the ads recreate the dolce vita Sicilian sunshine lifestyle season-after-season.…
Well, we weren’t expecting that. Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality. But we didn’t take him seriously. Now he’s taken virtual reality a step further by revealing the ad campaign for that collection. And the star of the…
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